The Heartland Way
It's not just what we do. It's how we do it.
Yes, we offer all the financial products and services you need. But there's a certain way we do things around here. It's understanding our members and their needs. It's being there when they need us and finding the right solution for every member, every time.
Living out our truths
Heartland truths are at the center of what we do, day in and day out. What sets us apart is the way we do things and how we treat others. Our focus is always on the people we serve because they aren't just numbers to us: they're our neighbors, friends, and family. We're here to help them succeed.
Our purpose is to serve
Being our members' trusted financial partner starts with providing them the best possible member experience. From making someone feel like they're our number one priority to finding solutions for every member no matter what their situation, outstanding service is integral to who we are and what we do.
We value people
Caring for others isn't just something we do during branch hours, it's part of who we are. We believe in taking the time to understand each person and recognize their value, and we invest in continual education that empowers our team to grow and flourish.
Community is at our core
Our lives are linked with the communities we serve, so we take pride in helping them thrive. Here's how we show up for the towns we call home.
We embrace change
Our members' needs continue to evolve, so we're committed to evolving with them and for them. By continually seeking innovations in technology, delivery systems, and management approaches, we serve both the members we have today and future generations of members.
We deliver results
We move at a fast pace to stay competitive in our market and deliver extraordinary value to our members. By helping people find the right solutions for their needs, we strengthen both our members and our credit union as a whole.
Community Committment
Community is at our core
Our lives are linked with the communities we serve, so we take pride in helping them thrive. We don't just see numbers and statistics — we see real people with dreams, goals, and needs. We make a difference by living the credit union philosophy of "people helping people," through financial support, fundraising, and volunteer efforts. Here are just a few of the ways we show up. Because when our communities succeed, we all succeed.
Heartland Credit Union Arena
Heartland Credit Union Arena is a premier sports and entertainment venue in South-Central Kansas. This partnership creates member experiences that go beyond banking, including exclusive perks like ticket giveaways and behind-the-scenes events, reflecting our commitment to show up boldly for our members and communities.
CASH Grant
Heartland Credit Union is pleased to offer the C.A.S.H. (Celebrate Academic Success with HCU) Grant. HCU was established in 1948 with a charter signed by seven progressive Hutchinson-area teachers. The grant grew out of a desire to give added support to our member-teachers.
HCU education scholarships
Whether you want to be a teacher, nurse, electrician, or graphic designer, Heartland Credit Union wants to help you fulfill your dreams for a better future through our scholarship program, with substantial awards exclusively for HCU members.
School support
HCU has its roots in education, and we never forget that. We provide support to local schools and education foundations — sometimes that's funds for a project, financial literacy fairs, or showing up with our Treat Trike and free ice cream.
Charities and non-profits
We support organizations that support those in need — from the Cancer Council of Reno County and Hospice and Homecare to the Kansas Humane Society. We believe in giving back to those who make our communities a better place.
Boys and Girls Club of Hutchinson
We are a proud Blue Team member of Boys and Girls Club of Hutchinson. Our support fosters leadership development and growth opportunities for kids across the community, and as Presenting Sponsor for Youth of the Year, we help provide scholarship opportunities for area youth.
Ready to experience the Heartland Way?
Join 40,000 members across Kansas who bank with a credit union that puts people first.
Official Financial Wellness Partner Of Tiger Athletics
