Message from CEO

Protecting our not-for-profit credit union

Dear Member,

By joining Heartland Credit Union, you made the smart choice to protect your family’s financial future. Heartland is a not-for-profit financial cooperative owned by members like you who live, work and worship in our community. Your credit union pays its fair share of taxes, including property, sales, and payroll taxes. Because we are not-for-profit and owned by our members, credit unions are exempt from the state Privilege Tax. This is a tax that for-profit banks pay on the profits they generate for their stockholders.

We don't answer to Wall Street investors or worry about generating returns for stockholders. Credit unions are invested in local communities and local businesses - not in the stock market. Our only concern is providing high-quality services and products to our members at the most affordable rates possible. That’s why we return any gains to you through lower interest rates on loans and higher rates on savings.

The for-profit banks don't like our member-driven cooperative model. They are afraid of consumer competition from credit unions and of our commitment to helping grow the middle class, unlike their singular goal of padding banking industry profits. That’s why the bank lobbyists in Topeka have launched an attack on credit unions and our not-for-profit cooperative structure. Here is a place to learn more about the credit union difference.

Now, if we want Heartland Credit Union to stay strong and protect our families’ financial futures, we have to ensure credit unions stay top-of-mind for lawmakers in Topeka. Elected officials hear from bank lobbyists all the time. To match them, we must all step up and tell our state legislators the credit union story, that credit unions are a consumer’s safest and best option in financial services, and the strongest advocate for the middle class.

As one of 903,000 credit union members across the state, your opinion matters Thank you for your continued membership and support.


Dan Springer
Heartland Credit Union