Fort Hays State University Athletics is proud to announce a new partnership with Heartland Credit Union (HCU), naming HCU the Official Financial Wellness Partner of Tiger Athletics.
This partnership represents a shared commitment to the holistic development of student-athletes—ensuring they are not only physically prepared for competition, but also equipped to navigate life’s challenges, including financial literacy and long-term financial well-being.
“We are so appreciative of Heartland Credit Union's partnership in supporting Tiger Athletics' ongoing commitment to elevating the student-athlete experience, while enhancing their holistic development,” said Lisa Goddard McGuirk, Director of Athletics at Fort Hays State University. “Financial wellness is a vital life skill that will serve our student-athletes during their time at our institution, but also have a lasting impact beyond graduation. The efforts of our Assistant Director of Athletics, Matt Cook, have been significant in guiding this collaborative partnership.”
Student-athletes face unique financial challenges, especially as they balance academics, athletics, and new opportunities like NIL (Name, Image, and Likeness) earnings. Financial education programs have been shown to improve budgeting habits, reduce financial stress, and increase confidence in financial decision-making.
Through this partnership, Heartland Credit Union will provide bi-monthly financial wellness workshops covering essential topics such as budgeting, student loans, smart spending, savings, and financial planning for life after college. In addition, student-athletes will receive curated eNewsletter content on subjects like investing, taxes, managing debt, and financial confidence. HCU staff will also be available for one-on-one financial counseling.
From Heartland Credit Union’s perspective, the partnership is a natural extension of its mission to empower communities through financial education.
“As one of Kansas’ leading credit unions, we’re thrilled to partner with Fort Hays State University Athletics,” said Dan Springer, CEO of Heartland Credit Union. “Financial education is one of the most important tools we can offer young adults, and we’re proud to support the student-athletes at FHSU in building a strong foundation for their futures.”
Heartland Credit Union’s local branch in Hays will serve as a convenient resource for student-athletes and staff, offering personalized financial support that promotes long-term financial wellness.
Together, Fort Hays State University Athletics and Heartland Credit Union are championing a culture of financial literacy, resilience, and success—on and off the field.
