Heartland ranked #1 in providing member value

August 26, 2022

Heartland Credit Union is proud to be named the number one Return of the Member credit union in our asset group nationwide and number 25 overall in the nation, as measured by Callahan & Associates as of June 30, 2022.

ROM is a quantifiable metric used to measure the value a credit union provides to its members based on loan and savings rates, the products and services the credit union offers to its members, and member engagement.

In each of these three categories, Callahan considers a credit union’s performance in comparison to its asset-based peer group to calculate a percentile rank. Finally, they combine the weighted average of the percentile ranking for each ratio to determine a credit union’s Total ROM score. Heartland received a Total Return of the Member score of 100%, the highest score possible.

“There’s no greater compliment than to be recognized for the value we provide to our members,” said Dan Springer, President/CEO. “I want to thank our staff for their dedication to making our members their number one priority and finding the right solutions for our members’ needs. We couldn’t do it without them.”

Heartland offers a wide range of Consumer and Commercial financial products and services so we can achieve our top priority: finding the right solution for every member, no matter their situation. As a not-for-profit financial institution, we are able to offer higher rates on savings, lower rates on loans, and money that works for our members, not shareholders. We also invest in innovative services so no matter how a member chooses to bank at HCU—in person at a branch, via video chat, online, or on a mobile device—they receive convenient and consistent access to their finances.